Advertiser Academy

The campaign wizard

Every campaign, new or edited, goes through the same 7 steps. Nothing here changes what the wizard actually submits -- it's the same form as always, just broken into a guided flow.

Every field on every step is real -- there's no cosmetic control that quietly does nothing. The one deliberate exception: Objective is honestly informational (it's written into the wizard's own copy). It has no schema pricing or delivery effect today, unlike everything else here.

Targeting, in depth

Every field defaults to empty, which means "everyone" on that dimension -- you only narrow what you actually want to narrow.

• Geography -- countries (2-letter codes), plus state/region-level narrowing within a targeted country where the server has region-level location data configured.
• Device, OS, browser -- each independently targetable, e.g. mobile + iOS + Safari only.
• Category & keywords -- target by publisher site category, exclude specific categories even if they'd otherwise match (brand safety), and require at least one of your keywords to appear in the site's category or the current article's title/summary. This is plain text matching, not AI.
• Language -- matched against the publisher site's own declared language.
• Site & placement allow/block lists -- a searchable picker lets you hand-pick specific sites or placements to run on exclusively, or exclude specific ones while otherwise targeting broadly. A blocklist always wins over an allowlist if the same site appears on both.
• Frequency capping -- limit how many times one visitor can see this campaign per day.
• Dayparting -- restrict delivery to specific hours, in a timezone you choose.

MENA presets: a row of one-click chips (GCC, UAE, KSA, Levant, North Africa, MENA-general, plus Ramadan/Eid when an admin has configured real calendar dates) fills the country and language fields for you -- and the seasonal ones fill your campaign's start/end dates too. They're a starting point, not a lock -- every field they fill is still yours to adjust afterward.

As you narrow targeting, a live check shows the real minimum CPC for what you've selected -- so you know before you submit whether your bid actually clears the floor for that combination of country, device, category, and market tier.

Budget, bid & forecast

Billing is CPC only, platform-wide, today -- you're charged per click, never per impression or per conversion, regardless of any other field on the form.

As you set your daily and total budget, a live forecast panel shows what those numbers actually mean in plain arithmetic: roughly how many clicks a day your budget buys at your CPC, and how many days your total budget covers at that daily rate. It also counts, right now, how many of your currently active placements actually match your targeting -- a real, live number, not an estimate.

Four coaching warnings appear when something looks off, all informational and never blocking: your daily budget buys very few clicks, your total budget covers very few days, very few placements currently match your targeting, or your CPC sits uncomfortably close to the real floor for what you've targeted. None of these predict performance -- they flag numbers worth double-checking before you commit spend.

Creatives

You'll upload your first creative right after creating the campaign; existing campaigns manage creatives from their own detail page, on a review queue separate from the campaign settings themselves. A campaign needs at least one approved creative before it can be submitted for review.

• Accepted formats: PNG, JPG, WEBP, and SVG (SVGs are scanned and rejected if they contain scripts or other unsafe content).
• A clear, benefit-led headline, 90 characters or fewer.
• Square or landscape images tend to read better in native placements than text-heavy images.
• Link straight to the specific landing page for this offer, not your homepage -- every landing URL is checked for safety before a creative can go live.

Tracking

UTM content and term are optional labels attached to every click redirect. A Target CPA is an optional goal to measure against -- it's a benchmark for you, not a billing model; you're still charged per click either way.

For real conversion tracking (not just clicks), see the conversion tracking guide -- your campaign's exact postback URL and a "Send Test Conversion" button that fires one clearly-marked test event are both on that campaign's own detail page.

Templates

Running similar campaigns often? Save one as a template from its detail page (objective, full targeting, budget & bid, and tracking fields), then pick it from a dropdown at the top of the new-campaign wizard -- it fills nearly every field for you, and you can still adjust anything afterward. Manage your saved templates from Templates in the sidebar.

Once you're live

Your dashboard surfaces real, reason-backed recommendations as your campaigns run -- never a generic tip, always tied to something the platform can actually see:

• Add a creative, if a campaign only has one.
• Pause a specific creative, if it's meaningfully underperforming its own campaign's other creatives.
• Your budget is running low.
• Delivery looks low relative to your targeting's real floor.
• Double-check your conversion tracking setup.

One thing you won't see: a "lower your CPC" suggestion. Whether your bid is too high depends on your own margins, which the platform has no honest way to know -- so it doesn't guess.

Questions these pages don't answer? Reach the team directly from Support in your dashboard.